Helping Asset and Wealth Managers reduce operating cost, scale their business, and deliver complex change.
Investment Managers
Who We Serve
Project Management · Cost Reduction · Revenue Growth · Scalability · Operations Re-design · Digital Strategy
Solutions
For Investment Managers of All Sizes
Large
- Organizational and technology strategy
- Expert solutions
- Provider selection
AUM 100bn - 1,000bn
Medium
- Legal entity transformation
- Front-to-back transformation
- M&A advice
AUM 1 - 100bn
Small
- FINMA license
- Lean operating model
- Outsourced COO / Risk / Compliance
- Fund launch
AUM 0 - 1bn
About
Curious People, Real Partnerships
The Good Guys Company is made of curious people who have worked across a vast range of disciplines on the buy-side. The common denominator is a love for problem-solving and a strong belief in the power of partnership.
Based in Zürich, we provide asset management consulting for investment and wealth managers across EMEA. Our work covers operating-cost reduction, scalable operating models, product and distribution strategy, and complex change from planning through implementation.
Meet The TeamGood Customer Experience
"With TGGC, we gained more than just top-notch consultancy — we unlocked access to the Asset Management ecosystem."
CEO
Long-only EQ, AI-based quant strategies
"Consultant in the Asset Management industry great at combining strategy and realistic implementation."
CIO
Long-only Multiasset
"More than other consultants in the industry. Very focused on mission and objective."
CEO
Private Markets Manager
Get In Touch
Let's Discuss Your Priorities
Whether you recognize one theme or all five — we'd welcome a conversation about where your firm stands and where it could go.




